the BMW X1 to its fleet

New car introductions are getting boringly formulaic these days. It seems nearly every manufacturer follows the same program that starts with the concept show car and leads to unofficial prototype spy photos, then onto OEM teasers and 'official' spy shots. A few videos follow and by then, a microsite has already been born.

By adding the X1 to its fleet, BMW expects that this move will help it hold off Mercedes for luxury brand supremacy while offering a good option to the Q3, which is fast gaining Audi's latest offering. Competition among the German luxury brands is fierce which means that customers win as each manufacturer seeks to outdo each other in building passenger vehicles customers really want.

the BMW X1 to its fleet